【院校介绍】香港大学（The University of Hong Kong），简称 港大（HKU），有亚洲“常春藤”之称，其前身为香港西医书院。香港大学为环太平洋大学联盟、松联盟、Universitas 21、中国大学校长联谊会、粤港澳高校联盟、京港大学联盟、沪港大学联盟成员，AACSB及EQUIS双重认证成员，2020年世界大学排名，香港大学排第25名。

【专业介绍】The HKU Master of Science in Marketing programme is designed for young professionals who seek to acquire the latest knowledge, managerial insights and best industry practices to craft winning strategies and excel in the marketing and related professions.（摘录自官网）

【核心课程】

Strategic Marketing Management

Consumer Insights

Applied Marketing Research and Metrics

Marketing on the Internet

Business Model Design and Marketing Innovation

【选修课程】

Service Marketing and Management

Global Technology and New Product Strategies

Branding Strategy

China Marketing

Advertising and Integrated Marketing Communication

Global Marketing

Organizational Leadership

Selective Topic in Marketing Strategy

Entrepreneurial Marketing

International Study Field Trip

Big Data Consumer Analytics

Technology Innovations in Retail Banking & Consumer Finance